Convergence makes possible new ways of creating, sharing and distributing information that help leverage and maximize its present and future value and support tactical and strategic business objectives. It allows media texts to be produced and distributed on multiple media devices. Converge means meeting at a point, it is synonymous to the words. Finally, the forms that media convergence may adopt when it is put into practice. D many corporate media strategies use the collection of data to personalize and serve up entertainment or other forms of media based on user preference. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Different types of chinese newspapers enjoy different degrees of freedom to pursue commercial goals, but none of them is. The process of convergence is, the access people have on the internet to content from different types of media, 190. Media convergence happens when different two or more media sources join together. Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or. Implications of convergence introduction to media studies. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. The jury is still out on how these different types of convergence will affect people on an individual and cultural level.
A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. Convergence has transformed who uses these media and for what purposes, but it hasnt eliminated these media. You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Study guide chapter 1 introduction age of convergence. Convergence can take many forms and since it is a buzzword for managers along with words such as viral, wordofmouth, social media, sustainability or economic crisis there are still many individuals that have difficulties to define what convergence really is. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Convergence occurs when content that typically is restrained to one specific medium is executed through multiple media channels. Tvs are consumerlevel devices, which mean that they have to be cheap for the average joe being able to display the vast number of media types available today on the web macromedia, pdf, ps, realaudio, realvideo will be expensive and challenging you need a generalpurpose cpu and stuff like ram, os, etc. It shows that convergence is not a state where uniformity rules or where industry opportunities are reduced because they merge, but a state where increasing rewards are offered to industry and consumers. Many scholars and critics have noted that media ownership is controlled by an increasingly smaller number of megacorporations.
The concept of media convergence ololadeganiyualabi. The most extreme example of technological convergence would be one machine that controlled every media function. The jury is still out on how these different types of convergence will affect people on an individual and societal level. Seth prue, etienne vongerichten, and lauren pearce. Concentration of media ownership also known as media consolidation or media convergence is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Different types of media dii l diigital media digital media indicates the use ofdigital media indicates the use of computer technology to combine various forms of media. The most extreme example of technological convergence would be the asyet hypothetical black box, one machine that controlled every media function. The ease of obtaining light arms also enables the convergence between the two types of groups as the light arms can be used as a fundraising means or operationally. Such merging of technological capabilities in devices is one example of media.
Media convergence, diversity, and democracy by neil shister introduction the complexity of democracy is both its defect and its virtue. Media convergence transforms established industries, services. The easiest way to understand media convergence is to think of how separate types of mediasuch as broadcast, print and onlinehave merged together. What advantages of media convergence enable all types of media content to be accessed on a single device. Technological convergence has both a technical and a functional side.
Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ digitization and computer networking. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Technological convergence, in which different kinds of technology merge. The dimensions of convergence in the media industry. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar.
Thus new media is nothing but the amalgamation of all types of media into. Convergence, convergence and convergence, but what the heck are you talking about. Types of convergence economic convergence, when a single company has interests across many kinds of media. Television shows will have other types of media like text merged into them, and. Media convergence is a huge advantage because you can access all types of media on your phone or computer. Jenkins 2006 defined media convergence as the merger of different tools and equipment for the production.
This is because younger kids and adults are good at this. Media teachers have taken notice that the ones enjoying creating media are younger generations, like kids and young adults. The first significant international example of the merger of editorial teams was. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. The many types of convergence that companies face today are a direct result of virtually all information being created and stored digitally.
In digital convergence phase 2, as we embraced email, streaming media, internet broadcasts, online shopping, instant messaging, internet phone calls voip voice over ip technologies and the latest of all the media centers and we discovered what the internet had to offer, these devices took on one or more functions of the others. A proposal 4 types of convergence in the media notes references. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world.
Convergence culture is a theory which recognizes changing relationships and experiences with new media. Media convergence changes journalism convergence is the keyword for one of the most amazing, new and ongoing processes changing mass communication, media companies and media landscapes. Concepts of convergence fulfil different purposes and functions. New media cannot be defined on black and white or compartmentalize in a very small domain because it is a conception arising from various other fields which added together produce a humongous domain. Media convergence meaning in the cambridge english. Contemporary research demonstrates increasing levels of consolidation, with many media industries already highly concentrated and dominated by a very small number of firms. Paper i convergence and divergence in media different perspectives, by. Convergence and divergence in media different perspectives 15 enlund n. Writing media history is no longer a matter of charting the historical development of an individual medium such as. The term technological convergence is often defined in a very generalized and simplified terms as a process by which telecommunications, information technology and the media, sectors that originally operated largely independent of one another, are growing together. The term is sometimes used interchangeably with multimedia, b t it ifi ll f tbut it more specifically refers to electronic media that works using digital codes rather than to. Services carried by optical networks and other modern wireless pipes are.
It takes completely separate ideas and smashes them together, so that were left with one big idea. Forms of media convergence and multimedia content revista. The future is more media convergence leonardo chiariglione. The indian telecom services performance indicators pdf. After years of evolution, internet services, telecommunications valueadded services, and even media services are converging for both consumers and industry. When we talk of convergence between computers and television, we need to be. Convergence culture creates opportunities for multiple creative strategies and outlets across media, and the ability for people to communicate and act in unison. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. With so many different types of media, comes many different types of audiences.
Pdf media convergence concepts katarzyna kopeckapiech. Media previously made distinct by their technology of distribution have converged. See more ideas about technological convergence, technology and technological singularity. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Convergence media history convergence media history explores the ways that digital convergence has radically changed the. As an idealized conception, democracy promotes equitable social order through the counterplay of interests while the rule of law protects individual citizens from the arbitrariness of the state. It tends to initiate widespread changes in the organisation of journalistic work as well as. Media convergence is the joining, or converging, of distinct technologies into one.
The article also noted that cultural, operational, and practical differences do exist that. Key takeaways twentyfirst century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Today, there are many such technology examples like blogs, social media, news sites, video sites, forums and others wherein likeminded people can be targeted the best example will be online advertising, where each website. Clearly, convergence has been taking place at all these levels, although much slower than in more aggressive forecasts cf. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. Technological convergence is when different kinds of technology merge. New devices and technology usually handle one medium or accomplish some basic tasks. One claims that the convergence promotes cooperation between journalists, and gives the people a sense that the media is a part of the community. According to the merriam webster online dictionary, the word convergence refers as.
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